2014 BrandZ Top 100 Report

http://www.millwardbrown.com/brandz/2014/Top100/Docs/2014_BrandZ_Top100_Report.pdf

Some
of the insights in this report about the Top 100 brands in the US and
around the world are pretty amazing, in that this concept of “brand
value” is really a complex topic. While brands are one way for
corporations and organizations to get their message across in a simple,
yet all encompassing way; at the same time, they also need to be
continually revised, tweaked, and adjusted with a changing society and
values. Definitely a great read if you have the time to flip through it!

Originally posted on ackwok.wordpress.com

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