Rebranding Project

2015 marks my last year in college – at SF State. But it also marks the start of trying to figure out what I want to do after I graduate in the Spring. I’ve been in college for such a long time now, that I now have so many things to consider: what I want to do after, where i want to go, where i want to be, etc. It’s a big year.

January 25, 2015 is also my 24th birthday. I was born on January 25, 1991, in the year of the horse, but also at a pretty unique time – in the last few weeks of the year of the horse, right before Chinese New Year (aka the tail end of the horse). This is the first year that matches up perfectly.

Add to all this, the many different ways that I’ve grown since I first entered college AND since I left Seattle University a year ago. Because of all of these things, I wanted to somehow mark this year, to those who I interact with online and in person, as being particularly special to me.

So, at the end of last year, I started rethinking about how i wanted to present myself, both professionally and personally, online and in person. I decided to “rebrand” myself by coming up with profile pictures and icons that I could use to show who I am and what I am involved with – just like any company’s logo, their brand.

To create these images, I used a variety of programs (Adobe Illustrator and Gimp Image Editor), starting images, and online image generators. I also did research on the art of Chinese seal characters. The red imperial chop image is the profile icon that I use for my portfolio website.

This project is *ONGOING*, as such, in the future I hope to experiment with adjusting the gradient I use in the seal on the lower right to make the yellow more visible/eliminate the yellow. I also hope to use the image in the lower left to make a duplicate “seal” icon for rounded profile icons.

tumblr_no6cpvGhtX1tv36a7o4_1280        tumblr_no6cpvGhtX1tv36a7o3_1280

tumblr_no6cpvGhtX1tv36a7o2_1280      inside_radient_spiral_ccw_horiz


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